Posts Tagged ‘Facebook’

• Tom Anderson, co-founder and ex-president of MySpace has suggested that Google+ looks good enough to beat Facebook and other social networking websites.
• Facebook CEO Mark Zuckerberg joins Google+ and one of his early connections is current Facebook CTO Bret Taylor.
• The networking model of Google+ is more real. Circles help you distinguish between family, close friends and acquaintances, claims Google.

These are the popular stories of web world today. These stories are making noise because the wonder ball is now open. Google has launched Google+ [to few limited users]. And, it has started creating buzz in the industry. People were guessing about a similar product for long. Few leaked stories also talked about names like loop, circles, etc; but now we know it’s Google Plus. It’s not just another product from Google; they promote it as the future of Google. It’s not buzz or wave. This time they are much more serious and much more prepared.

But, as most of us ask in our circle – the real question is, why Google needed a product like this? The answer is simple. They want to dominate internet market. They are leaders in search, video sharing, emailing and they want to spread their wings to other spaces like photo sharing, group discussion, and social networking. They had products like orkut, buzz, wave but people at Google were not serious about this business, at least till the time Facebook storm took the internet to a new level. Facebook not only emerged as the leader in social networking space but it also become a threat for the core business of Google, emailing [Facebook’s social inbox] and search [Social Search]. Google had to response. And, they responded with a bang this time.

The challenges for others like Facebook, MySpace, and Friendster are different. They have to build everything from scratch. But, Google doesn’t face this problem. It has YouTube for video, Picasa for photo sharing, Google docs for document management, Gmail for email service, Android for mobile services and many more utility products. What they needed was a product which can integrate all these utilities and give users a platform to plug and play at a single dashboard. They seem to be winning this race by launching Google+ . Yes, it does provide a single dashboard, a simple look, filled with some powerful features.

But, it doesn’t mean they don’t have challenges. They do have challenges. The challenge for Google+ is not to attract users but to maintain the simplicity it has right now. People have started liking this product because it is simple. It is not clustered and it is not noisy. But, that could be because there are not much people. And, there are not much applications. Going forward when there would be a crowd of users, developers and applications – the real test of Google+ will begin.

When entire world is going gaga over Facebook and Twitter, I see a new champion emerging at the dais. This champion is focused at its work. It’s not wasting time to do experiments but quickly grabbing the top influential folks of the industry.  Werner Vogels [from Amazon], Evan Williams [from Twitter], Dennis Crowley [from FourSquare] and Steve Case [former AOL chairman] are just few of them. The name of this new champion is Quora.

What is Quora?

Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question. This is the official answer from Adam D’Angelo, the founder of Quora. He wrote this while answering this question “What is Quora?”. At this page, you will find several other answers from Quora evangelists and Quora reviewerers.

There are some initial myths about Quora. Let’s take them one by one.

Myth 1: Many people will not like to join “another network”

My Views: I don’t agree with this notion. People love to try new things. They get bored with using same service. Change is constant and that’s why we said good bye to Orkut, MySpace and adopted Facebook, Twitter. If a new service is giving you a different dimension, a new way to satisfy your eagerness – you would love to try that.

Myth 2: Quora is for focused groups

My Views: In the beginning everything looks like a service for few people only. If you remember, Facebook was only for fun when it was started. Look at the scenario now. Every business wants its presense on Facebook. Same happened with Twitter. People were not sure as why they should use it. They thought it’s only for celebrities but that’s not the case now. I see the same with Quora. It may have some focused attention right now but going forward it will definitely have a broad appeal.

My experience with Quora

While preparing my blog SEO is overhyped I thought to get the opinion of others, especially those who are working in this industry. I asked a question on Quora and Interestingly the very first answer was from Rand Fishkin, CEO & Co-Founder, SEOmoz. Other answers were also from reputed professionals. Isn’t it interesting?

Challenges for Quora

Every organization, be it a big one or small one, has some challenges. Quora has just started its journey and it also has some challenges. As I perceive, the toughest challenge in front of Quora is Quality and Sustainability.

Quality

Currently when you ask a question on Quora, you get quality answers from experts of the industry. It is possible as number of users and number of questions, both are less. When both will grow, the challenge would be to maintain the same quality. Quora will have to continuously attract experts from every spectrum of life.

Sustainability

The domain of Question-Answers is less traveled and less explored. The chances of getting initial success was high. Quora gained the initial momentum. Now, when the niche is known and some bigger players are also venturing in, the challegne for Quora would be sustainability. It would be nice to see as how they manage to beat the rest.

You can ask a question to me on Quora at http://www.quora.com/Nitesh-Ambuj

Quora still has invitation based sign up process. Let me know if you need one.