With the growing popularity of Internet we can see the spread of websites across boundaries. Search Engines are chocked up with the never ending flow of upcoming websites. People are using different methodologies to make sure that they put up their information ahead of others. Tremendous growth and huge amount of data is becoming a challenge for new age Search Engines. They are trying some smart ways to show relevant websites on TOP of search results. One of their smart ways to decide the ranking of websites is Link Popularity Management. This is one of the major deciding factors in the ranking algorithms of many popular search engines.

To achieve high ranking in Link Popularity Management, websites need to execute a robust Link Building Campaign. There are many things which empower link building campaign. Some of them could be, open source releases, guest blogging, text link ads, publication on social networking sites, etc. Relevance of links is another factor for consideration.

Before going for strategic planning for link building, let’s understand some basics of link. There are two parts of a link.

– URL (Uniform Resource Locator) – Web address of the page.
– Anchor Text – Visible Text which points to the web address.

For example Google Mail (Anchor Text) can point to an address like http://mail.google.com(URL).

Here, “Google Mail” is the anchor text and it is one of the key elements of link building and getting a high page rank.

After formulation of link, let’s understand how many types of link can occur on Internet. There are two broad categories of links, inbound and outbound. Inbound links are links which are posted on some other website and gives a pointer to your website while the outbound links are the links which are posted on your website and gives a pointer to another website. Webmasters generally have an understanding to put links on their websites. Like, webmaster of “website A” will put link for “website B” while webmaster of “website B” will put link for “website A”. It means they are exchanging links for getting higher page rank. This agreement is called reciprocal. New age search engines are smart enough to understand this and they don’t give much relevance to links which are reciprocal in nature. So, at the time of link building we need to consider this as we don’t go for reciprocal links. It won’t suffice any objective. Though, in some of the cases they can still be useful if the page comes under the category of an important web page.

The next aspect of link building campaign is to build more natural links and avoid putting artificial links. This is applicable when we go for submission of our website address to different web directories. There are many differences which act as a deciding factor to search engines. Like, natural links will have different anchor names at different locations but artificial links will have same anchor text. Natural links will grow gradually while artificial links will suddenly grow in a great extent. So, be careful while going to web directories.

Few other aspects are also important to consider before submitting your website to web directories. Relevant Titles, Keywords, and Descriptions are very important. Title becomes anchor texts which are crucial because search engines utilize anchors to decide the relevance of the link. You should also avoid using advertising words like “the best”, “leading”, “leader”, “world’s leading”, etc.You should also avoid writing them in CAPS letter. These sound very small while developing a website but they become very crucial when we plan for SEO.

I’ll keep on updating this blog with my research.