Most of the innovative solutions start with supply, followed by demand. A problem occurred to somebody. He tried to solve it. He got the solution. Bingo. It could be a problem for somebody else as well. Let me build a product. This is one of the scenarios as how the supply process starts. Second scenario could be. I have an idea. It can transform many lives. Or, it can help others to do their work effectively. Let me try to build a generic solution. Great. It really works.

There are multiple such examples where an innovative product created a huge market, a market which nobody would have thought earlier.

Let’s take a real-time example. Twitter. Was there a demand for a micro-blogging service like Twitter before it came? No. The demand was created after we had a supply.

Did we demand an email service before Hotmail started providing this? No. We felt the need when the service was available.

Crux of the story is – if your product is good, it will create its market. And, if the product is excellent, it would definitely discover its big blue ocean.